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What do you know about Balmain?

Pierre Balmain and actress Ruth Ford

Dubbed the “prince of French fashion” during the Post-World War II period, Balmain is one of the indispensable pillars of the magnificent fashion capital of Paris. Balmain’s designs have always won the favor of top celebrities and elites around the world. Different from some fashion brands that have turned their backs on traditional values in the hustle and bustle of fashion, for more than half a century, Balmain has retained its heritage style in each design.

General introduction

In 1946, designer Pierre Balmain founded the fashion brand named after him in Paris. It was at this point that when peace was restored, fashion was an effective tool to revive the troubled economy and a magnificent light to repel the post-war gloom. Balmain brand is one of the gods in the sublimation of French fashion.

The wide open waist dresses are a symbol of elegance and nobility for women. After the success of the global promotion campaigns, the Balmain brand has owned a huge customer list, bringing together famous names such as star Brigitte Bardot, Marlene Dietrich and Queen Sirikit of Thailand.

For the founder Pierre Balmain, fashion must be a work of art meticulously handcrafted for thousands of hours. So, besides the ready-to-wear fashion line that is always out of stock, haute couture is always a forte where few competitors surpass this brand. The sophisticated and sharp details that are carefully attached to the luxurious evening gown are a feature of this fashion house.

Pierre Balmain and actress Ruth Ford
Pierre Balmain and actress Ruth Ford

Milestones of Balmain

In 1946, after breaking up with the fashion house Lucien Lelong, designer Pierre Balmain decided to establish a fashion brand named Balmain.

In 1969, through the song “Your clothes are all made by Balmain” in the song Where Do You Go To (My Lovely)? by Peter Sarstedt, this fashion house became the most talked about phenomenon in the fashion industry at that time.

In 1951, Balmain began to penetrate the US market. At the same time, Balmain launches the ready-to-wear line for the first time.

In 1960, this brand was the name behind Queen Sirikit’s luxurious dresses during her visit to America.

In the 1970s, it was this fashion house that designed uniforms for Singapore Airlines.

In 1975, the first female Air France pilot wore a uniform designed by Balmain.

On June 29, 1982, the fashion house became an orchestra without conductor after the death of his father, Pierre Balmain. However, it can be said that Balmain is a lucky brand as always led by top design geniuses.

In 1982, shortly after the death of the founder, designer Erik Mortensen, took over and maintained Balmain’s traditional art and style.

In 1993, Oscar de la Renta took over as Creative Director, replacing his predecessor, Hervé Pierre Braillard. Oscar de la Renta’s vision, talent and sense of aesthetics are in perfect harmony with the principles of the fashion house. Under the guidance of this designer, Balmain, once again entered a new glorious era.

Designer Oscar de la Renta launches Spring - Summer 1994 collection
Designer Oscar de la Renta launches Spring – Summer 1994 collection

In 2002, when the conductor de la Renta died. Balmain was in such a state of crisis that he couldn’t afford to create any more lavish haute couture collection.

In 2005, when the fashion village mourned the decline of the empire, designer Christophe Decarmin appeared as a savior reviving this brand from the ashes. Decarmin’s designs always keep Balmain out of stock.

After many years with LVMH Group, Matthieu Petri “took off” to join Balmain. At Balmain, Petri will replace Fabio Aiola as Chief Commercial Officer, reporting directly to Chief Executive Jean-Jacques.

In the new role, Petri will be responsible for optimizing Balmain’s distribution channels. At the same time, he must also ensure consistency in terms of brand image in Balmain’s retail activities.

Sharing with the press, Petri commented: “Balmain has great potential for growth. I can’t wait to contribute to the fashion house’s commercial success with global partners. ” Today’s customers, he says, crave authenticity. They value the integrity of a business. Balmain possesses both of these, very “ingrained” with the movement of the world we live in.

In 2011, the boldness of New Creative Director Olivier Rousteing helped Balmain take a spectacular leap. Balmain’s modern, innovative breath and sparkling lavishness are every woman’s desire.

Incumbent Creative Director Olivier Rousteing
Incumbent Creative Director Olivier Rousteing

Design style of Balmain

When mentioning Balmain, people will immediately think of Jolie Madame’s style that has become this fashion heritage. The wide open waist dresses carrying the message of luxury and elegance are the highlight of Balmain. Not only in form or high-end materials, Jolie Madame’s style is also built by his father, Pierre Balmain, through sharp seams and intricate decorative details.

After Pierre Balmain’s departure, Oscar de la Renta brought this style to the golden age of the designs haute couture, Balmain’s soul. The elegance and nobility are pushed to the top with lacy strips or premium fur lines. By the time of Olivier Rousteing, Balmain had almost a complete blood change.

The powerful and lavish Military style is the main inspiration of today's Balmain fashion house
The powerful and lavish Military style is the main inspiration of today’s Balmain fashion house

Balmain’s regal class is glorified in strong military-style jumpsuit studded with gems or woven from laminated gold thread. The sparkle in Olivier Rousteing’s epic costumes brought an admirable aura to the Balmain empire.


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